Table Mountain is on the Physical Web!
Table Mountain Cableway visitors can now enjoy an augmented experience via their mobile devices.
Beacons installed transmit a Bluetooth signal, which can be picked up by Android and iOS devices that enable Physical Web. As you approach the beacon(s), you’ll then receive a notification (with an embedded URL), allowing you to access exclusive content about the location.
To find out more about the Physical Web tap on the card/image below.
Physical Web
App-less interactionWhat is the Physical Web?
The Physical Web is best described by its catchphrase “walk up and use anything.” Consumers directly interact with things in their environment based upon proximity, rather than through a typed search instruction.
The point of the Physical Web is universality. It makes contextual information available to anyone and everyone, at anytime. It does this by presenting location-based content as a URL,
What Makes It Such an Important Technology?
The unstoppable trend is toward simpler, frictionless transactions. Apps were a result of this trend, because consumers needed a simpler way to get to single purpose actions on their mobile devices without having to type. Now there are too many possible interactions for unique apps to deliver all of them. The next step in this evolution moves past the app to direct interaction, i.e. the Physical Web.